A few weeks back we held a Shadowrun summit. On one of the days we had the opportunity to have a good chunk of us in a game store all looking at the well displayed covers of hundreds of games: from board to RPGs and everything in between. It was a fascinating experience. We all love games, we all own a lot of games, we all look at what other companies are doing…but to have so many of us (from managers to artists to developers to writers to retailers to just gamers) in a store like that to discuss as a whole our different views of what makes covers work and what doesn’t work…it was really informative.
Not that I didn’t already know this, but as an aside I have to give Fantasy Flight huge kudos for the collective visual aesthetic of their 40k RPG book line. Standing a dozen feet back and looking at hundreds of books from dozens of companies across dozens of different book lines…the 40k vibe literally leaped off the shelf like none other.
As I mentioned previously the cover of the Cosmic Patrol Core Rulebook is almost identical to the cover on the proposal Matt handed us right at the front…and it instantly grabbed the senses and wouldn’t let go. A wonderful, immersive cover that grabs the eye as well as instantly putting you in a frame of mind for the universe you’re about to experience…all in what is in essence a very simple look…the essence of win.
As we discussed what we’d do with the next book in the line, I kept thinking back to that experience in the game store and that the continuity of strong covers across a line creates a block of awesomeness on a store shelf that really does pull people in. It seemed Matt had similar thoughts and when he turned in this cover I knew we were right on the same page.
Now we might mix it up a little bit…perhaps adding some stars or rings to the rocketship…but on the whole the cover is just wonderful and we want the line to carry that same sense of vibrant adventure it brings.
Till next episode!